Recent Global Achievements
One of the best things the web has done for music is to make it truly global. Fans are now discovering favorite songs and artists, both brand new and classic, freely from other continents and careers once limited by borders are now growing well beyond them.
Spirit anticipated and welcomed the globalization of music, launching Spirit Music Ltd. in 2007 – an active London-based operation serving as a creative hub for our work in the UK and throughout Europe – and strengthening our network of independent sub-publishing partners throughout the world.
Rather than satellites, our global offices are collaborative and fully connected partners in every sense. Our overseas creatives are well versed in our songs and artists, developing their own custom marketing plans based on the latest cultural trends in their territories. We’ve enjoyed a long history of new covers and samples and major film, advertising and new media placements overseas because, much like in the States, our creative staffers stay close to label execs, artist managers, directors and supervisors and offer nuanced music ideas that resonate well with their projects. Similarly, the global administration staff boast strong relationships with local societies, record labels and media companies and are ideally positioned to track and audit royalties and demand top dollar for the use of Spirit copyrights.
And all of our team communicate with each other all the time – by text, email, skype, videoconference and social networks – so that time differences, language and cultural barriers disappear and enable a focused, 24/7 conversation about the unique power of our client’s music and the many platforms for its promotion.