The Team

As Spirit’s ‘maven of mechanicals’, Robyn Orlowski oversees all forms of mechanical and per-unit licensing from CD’s to DVD’s to karaoke covers and lyric reprints, as well as negotiating requests for samples, interpolations, translations and adaptations. She is particularly well versed in digital/new media licensing – fast becoming a critical growth area for our songs and songwriters – establishing relationships and crafting pioneering licenses with developers of ring tones and a wide array of mobile and web-based content. At the same time, she’s significantly increased our catalogs’ usage in music driven merchandise, from musical greeting cards to music-driven toys and games, as well as in both the physical and digital print music market. Before Spirit, Robyn worked in mechanical licensing at EMI Music Publishing, where she was responsible for all product released by Interscope, A&M, Jive, Zomba and other labels under the Universal Music Group Umbrella. Additionally, she was responsible for the administration of the first generation of new media agreements in place with major labels.