The Team

Spirit’s West Coast creative director, Toddrick Spalding, honed his skills and developed a diverse professional network of friends in a career that has spanned successful stints as a musician, night club promoter, label owner and music supervisor. Before joining Spirit, Toddrick was a music supervisor at film marketing and branding agency mOcean, where he placed music in campaigns for some of Hollywood’s biggest movies including Thor, Cars 2, Toy Story 3, Inception, Tangled, Up and Captain America: The First Avenger as well as co-founding High Bias, a creative collaborative specializing in music supervision for indie features, advertising campaigns and sonic branding. Before that, he served as Director of Music-Film, TV and New Media for Spectre Entertainment Group, Music Supervisor at the Cimarron Group and Director of Marketing for LA’s Knitting Factory. He got his start as the drummer and founder of Chicago indie rock band The Detachment Kit. Toddrick is now broadening Spirit’s sync licensing and branding relationships while working closely with our roster of songwriters and media partners to promote their works and develop fresh marketing strategies.