Spirit’s UK creative director, Tracy Murray, works across film, TV, advertising and video games to pitch and truffle out the very best music. Tracy is a music fan first and foremost, with hands-on experience across both the advertising and the music industry. Before joining Spirit, Tracy was a Copywriter at JWT, set up the in-house music department at Ogilvy and went on to head up Sync at both Warner Music and EMI Records. Tracy, along with the rest of the Spirit creative team, is broadening Spirit’s UK sync licensing and branding relationships while working closely with our roster of songwriters and media partners to promote their works and develop fresh marketing strategies. Tracy has established close relationships with Management companies and small indie labels and participates in Spirit’s efforts to connect with truly great music.