Marketing & Branding

SPIRIT HELPS NETFLIX FIND VOICE OF "LILYHAMMER"

Posted on January 26, 2012 - 10:32am

When Netflix debuts its first ever original series "Lilyhammer" in early February, the song playing in viewers heads will be the T.Rex classic "20th Century Boy".

Spirit creatives worked closely over the course of several months with series producer, Tom Hanks' Playtone, and Netflix in finding music that best exemplified the edgy, quirky tone of the show and settled on the work of glam rocker Marc Bolan. "20th Century Boy", the monster mid-70's hit with one of rock's most memorable riffs, is featured in all trailers for the new franchise.

WHAT MATTERS MOST TO BARBRA STREISAND

Posted on August 22, 2011 - 1:33pm

Having recorded more than 50 of their songs throughout her illustrious career, Barbra Streisand chose to honor Alan and Marilyn Bergman with a new double-album comprised entirely of their works.

"What Matters Most - Barbra Streisand Sings The Lyrics Of Alan And Marilyn Bergman" - out August 23 - features 10 of the duo's songs which she'd never previously recorded including the standards 'Nice N Easy", "That Face" and "So Many Stars".

T. REX ROARS AGAIN FOLLOWING TWO-YEAR BRAND MARKETING CAMPAIGN LAUNCHED BY SPIRIT MUSIC GROUP

Posted on February 8, 2011 - 9:42am

SPIRIT’S EXTENSIVE GLOBAL BRAND REVITALIZATION OF GLAM ROCK ICON INCLUDES RE-ISSUES, MERCHANDISING AND STRATEGIC SYNC LICENSING

Mooney Suzuki Song Powers Global Branding Campaign for Software Leader Sap

Posted on October 25, 2010 - 1:00am

Spirit Music Group's The Mooney Suzuki Makes Music that Synchs

NEW YORK, NY (October 25, 2010) The rock song "Do It" by Spirit Music Group writer/artists The Mooney Suzuki is being used to launch a new global branding campaign developed by Ogilvy and Mather for business software leader SAP.