The Spirit catalog is a patchwork quilt of some of the most compelling music ever made – a collection of songs that resonates powerfully whether written decades or months ago. But even the greatest songs don’t sell themselves. And with competition for music fans’ attention fierce, it’s more important than ever that good music be shared with people in as many ways as possible; via the films and television shows they watch, the ad campaigns they see, the games they play, the sites they visit and the stores they shop. Spirit’s creative team works closely with our clients in creating custom song-driven marketing plans which take their music into the broadest mix of traditional and non-traditional places.
Our relationship with film and television music execs, ad agency creatives and record company staffers work like consultancies. After years of coming up with nuanced music choices that fit both creative and economic needs, we’ve been welcomed to the creative party and given unique access into the process. The company’s creative staff have placed songs in more than 800 wide-release feature films, hundreds of national and global advertising campaigns, virtually every network and cable television show and on CD’s that have sold in excess of 75 million copies. One of the first publishers to embrace new media, our music is also featured prominently in the highest profile video games, cell phone and tablet apps, web-based programs and virtual worlds as well as in ring tones, digital toys and greeting cards.
And our job isn’t done once a license is landed. We work with media companies to promote our songs and artists via credit rolls and ad cards and spotlights on their websites and we’ve got staffers constantly ‘talking into’ film and show-related blogs making sure viewers can find the music they’ve heard on their favorite films, shows and games.
We also work with record companies to re-release our clients’ classic albums, with non-trad retailers like coffee shops, apparel stores and quick service restaurants to include our songs in custom compilations and with hotels, airlines and car companies to create premium CD’s and download packs featuring our songs and artists.