GMC Ascends to New Level of “Eminence”

The instrumental of The Who’s 1982 single, “Eminence Front,” is the aural centerpiece of GMC’s latest campaign, “Precision.”

GMC’s “Precision” campaign focuses on promoting the brand’s relentless attention to detail by equating it with the same precision pro athletes and accomplished professionals use in honing their craft.

“Eminence Front” is featured on The Who’s 1982 album, ‘It’s Hard,’ and hit #68 on the ‘Billboard’ Hot 100.

“Eminence Front”