A recent advert featuring a grandmother undergoing a stylish transformation by utilizing Kmart’s new Pay In Store service is gaining steam as a viral sensation, particularly for the garish and in-your-face soundtrack courtesy of Spirit’s production music partner, Future Hits.
The track, written by Future Hits songwriter Asani Charles and produced by R8D!O, is titled “Big Entrance” and uses driving beats and regal motifs to underscore the grandma’s newfound commercial empowerment and flexibility in using Kmart’s Pay In Store service to “shop like a boss.”
The spot has topped 850,000 views on YouTube and was rated fifth in iSpot.tv’s Top 10 Most Engaging TV Ads for the last week of August.
