Spirit and Leo Burnett creatives agreed that Matt & Kim’s “It’s Alright” was the perfect song to launch Buick’s North American spring dealership campaign.
The upbeat track, featured on the indie duo’s acclaimed 2012 album ‘Lightning’, will be heard in TV and web spots across the US, Canada, and Mexico, with the band’s name and album cover featured prominently as the camera pans to the car’s in-vehicle driver information center.