Soft Swells Help Toms Expand Their Giving

TOMS, the socially conscious shoe maker, has chosen Soft Swells’ first single to help introduce its new eye wear line.

The band’s “Every Little Thing” will accompany ads expanding TOMS’ “One for One” program to eyeglasses, with a pair provided for every one bought to one of 18 million visually impaired children in need around the world.

“Every Little Thing”