She & Him’s “I Was Made For You” is the soundtrack for multimedia adverts promoting Zooey Deschanel’s new fashion line with Tommy Hilfiger.
The collection, a mix of 14 dresses and skirts launched exclusively via pop-up stores at Macy’s nationwide, reflects both Zooey’s retro-modern style and Tommy’s classic red, white, and blue Americana. The artful campaign, directed by Roman Coppola, airs on TV, radio, in stores, in cabs, and all over the web.