Starbucks’ Summer Sync: Spirit Music Group is thrilled to announce the return of Electric Light Orchestra’s iconic track “Mr. Blue Sky” in a fresh and exciting new sync placement—this time with none other than Starbucks. The classic feel-good anthem now soundtracks the coffee giant’s campaign for the highly anticipated return of their Summer-Berry Refresher, making waves across social media and in-store promotions just as the summer season hits full swing.
With its infectious optimism and timeless appeal, “Mr. Blue Sky” is the perfect match for a campaign celebrating color, flavor, and sunshine. Starbucks leans into nostalgia and vibrancy with this placement, creating an energizing synergy between sound and product that’s already catching consumer attention. The campaign features bright visuals and the refreshing blue tones of the drink itself, matched effortlessly with ELO’s jubilant harmonies and orchestral flourishes. It’s a sonic and visual pairing that feels tailor-made for long summer days.
First released in 1977, “Mr. Blue Sky” remains one of ELO’s most beloved tracks, earning a spot in countless soundtracks, commercials, and cultural moments over the decades. Its continued resonance with audiences of all ages underscores its unique power to uplift and energize—making it an ideal backdrop for brands looking to tap into joy and nostalgia. For Starbucks, this track delivers a burst of familiarity and warmth, anchoring the launch of a returning seasonal favorite with music that inspires the same emotional connection as that first sip of a berry-bright Refresher.
This placement represents another major moment for Spirit Music Group’s legendary catalog, reinforcing our commitment to securing meaningful, high-impact opportunities for the classic songs that continue to shape our culture. We’re proud to see “Mr. Blue Sky” shine in a campaign that celebrates brightness in every sense of the word.
So whether you’re driving with the windows down, grabbing a cold drink with friends, or just looking to brighten your day—Starbucks and ELO have you covered.
Stay tuned for more exciting syncs from the Spirit catalog. The sky’s the limit.
Listen to more Spirit hits by ELO here:
License “Mr. Blue Sky” and more HERE.
