Spirit Music Group have formed a music publishing creative joint venture with NFL All-Pro Receiver, DeAndre Hopkins, in conjunction with writer/producer/manager, Erik Belz. Through the deal, DeAndre Hopkins establishes his music publishing company, LASA Music. Belz will serve as Chief Creative Officer for LASA Music and will work with Spirit Music Group to sign and develop a roster of artists, writers and producers. The first signing to the joint venture is Big Machine Record’s LECADE, a singer/songwriter based in Nashville.
“Spirit Music is thrilled to welcome both DeAndre Hopkins and LECADE to the family,” said Frank Rogers, Chief Creative Officer, Spirit Music Group/Chief Executive Officer, Spirit Music Nashville. “DeAndre brings a passion for music, entrepreneurial vision and a hard working attitude that is infectious. We are looking forward to teaming up with DeAndre and Erik Belz to bring the world some great music together! LECADE is perfect artist to kick things off and we are FIRED UP for everyone to hear what he has been working on!”
“So excited to be a part of such a fantastic team,” said LECADE. “From the moment I met these guys I knew this was where I wanted to be and that we could make some really special things together. I know we’re gonna prove that as we continue to work and grow as a family.”
“The first time I heard Lecade, I knew something special was happening,” said DeAndre Hopkins. “His music doesn’t just play in the background — it pulls you in, makes you feel every beat, and leaves a lasting impression. Teaming up with Erik Belz, Frank Rogers, and Spirit Music felt like the perfect way to help take my passion for music to the next level. We’re not here to follow trends — we’re here to shake things up and make an impact.”
“I’ve known DeAndre for years and have always admired his taste and instinct — so partnering with him, Frank Rogers, and Spirit Music on this new venture is a no-brainer,” said Erik Belz, Chief Creative Officer, LASA / House of Blues Publishing. “Lecade is one of the most exciting young artists we’ve come across—wildly talented and refreshingly original—and we’re all in on building something special with him.”
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