Alan Wilkis / Big Data
Big Data is a paranoid electronic music project that emerged from the digital age, formed out of a deep-seated distrust of technology and The Cloud, despite an ever-growing dependence on both. The project is helmed by producer Alan Wilkis, who has crafted Big Data’s unique sound to explore the complex and often unsettling relationship between humans and machines. The project’s music delves into themes of surveillance, connectivity, and the paradoxes of living in a hyper-digitalized world. Through glitchy, bass-driven electronic beats, introspective lyrics, and haunting vocal collaborations, Big Data captures the anxiety of living in an era dominated by technology.
The project’s name itself reflects the pervasive and often intrusive nature of data in the modern world, and Wilkis uses it as a way to challenge listeners to think critically about the data-driven systems that shape their everyday lives. Big Data’s music often asks difficult questions about privacy, autonomy, and the consequences of technology’s role in human existence, offering a dystopian yet compelling view of the future.
Big Data’s influence extends beyond just music, as its songs have been strategically synced across a variety of high-profile campaigns and entertainment properties. Spirit Creatives, the team behind many of Big Data’s placements, has ensured that the project’s music resonates with a wide audience by securing placements in numerous commercials, films, and television shows. Notably, Big Data’s track “Dangerous” (feat. Joywave) was featured in Taco Bell’s 2014 advertisement for its Spicy Chicken Cool Ranch Doritos Locos Tacos, adding a bold and futuristic edge to the brand’s marketing. The project’s music has also been featured in major films such as Focus, Veronica Mars, and Earth to Echo. On the small screen, Big Data has contributed to the soundtracks of Grandfathered, Girlfriends’ Guide to Divorce, The Originals, Trophy Wife, Graceland, and House of Lies, among others. Additionally, Big Data’s track “Dangerous” was featured in MLB 14: The Show for Sony PlayStation, further solidifying the project’s presence in pop culture.
In 2015, Big Data released its debut full-length album, 2.0, via Warner Bros. Records. The album’s singles “Dangerous” (feat. Joywave) and “The Business of Emotion” (feat. White Sea) were met with critical acclaim, earning significant radio play and chart success. “Dangerous” reached the top spot on the Billboard Alternative Songs chart and garnered a massive audience with its infectious melody and eerie, thought-provoking lyrics. “The Business of Emotion,” with its blend of ethereal vocals and dark electronic beats, continued to showcase Big Data’s ability to create music that is both catchy and introspective.
Licensing with Spirit: License Big Data’s music HERE.
